Video is one of the most powerful tools you can use to attract attention to your business. Understanding how to utilize video and implement it into your businesses marketing strategies is vital. Here are 10 ways your business should be using video this year!
1. Post a Video on Your Homepage
Including a video on your homepage or landing page can increase conversion rates by 80%! Whether you decide to use a sizzle video, video background, new product release, or workspace tour, the purpose of this video is to grab the attention of your visitors. People spend almost 3x more time on pages with video than without. Strategically place information and links on this same page to generate even more activity on your website.
2. Post Videos to Facebook
You probably already have a Facebook profile for your business, but do you post videos on it? 500 million people are watching videos on Facebook every day, take advantage of that! Also, videos on Facebook business pages can increase user engagement by as much as 33%. Facebook has a feature where shorter video will start playing silently without requiring a user to click the play button. Use this knowledge to ensure your videos have compelling visuals early on to engage viewers and keep them watching.
3. Post Videos to Instagram
Businesses often make the mistake of overlooking Instagram as a useful video-sharing platform. Instagram is actually one of the fastest growing platforms for video and a great place to share behind the scenes scoops of projects or products that your business is currently working. Appealing to your audience’s curiosity is gold. More than half of internet users access the internet on their mobile devices. Did you know that 92% of mobile video consumers share videos with others? Additionally, sharing content to all your company’s digital outlets and social profiles is a great way to bring audiences from one to the other to achieve greater reach.
4. Make a Sizzle Video
The modern viewer wants short, relevant and impactful content. A sizzle video is a fast-paced video that highlights specific elements of a company, brand, product, etc. Think of this as the movie trailer version of communicating your message. Creating a sizzle video for your business can provide a captivating introduction to your services, products, or general values. It’s an excellent addition to optimizing your impact on the audience. Watch some examples of sizzle videos here.
5. Demonstrate How to Use Your Product
Providing an instructional video discussing how your product is used can be extremely beneficial. 4x as many customers would rather watch a video about a product than read about it. Not only does this get your product out there, but it also shows real people using and talking about this product. Potential buyers and users of products like to be able to relate. If they see it in action, they are more likely to purchase or share. Consider diversifying your content mix by including some user generated content!
6. Dive into 360 Virtual Reality
Interactive content is all the rage right now. Your business can jump on the bandwagon with something as simple as creating a video series using a 360 camera. Consider starting with a virtual tours of your workspace or facility. This is a great way to let people get a taste for your capabilities and work culture. Touring the office or warehouse can have a significant impact on conversion – early reports show that 360º video has over 3 times the conversion rate of traditional video content and a 30% higher repeated view rate.
7. Connect with Influencers
Influencer marketing was recently rated as the fastest-growing online customer-acquisition channel. Using video to connect with influencers, specifically online influencers, can be a pivotal decision in your marketing strategy. YouTube celebrities and creators are a great place to get some tips and ideas – many of them make a living partnering with companies to promote products. Networking with people that have a wider audience or different demographic can open new doors your business.
8. Enjoy a SEO Boost
Video embedded in a web page makes Google consider that as evidence for quality content. This means your webpage (with video), is more likely to crawl to the top of a Google search. Hosting your video on YouTube or Vimeo opens up even more opportunities. YouTube has over a billion users; almost one-third of all people on the internet. It’s also the world’s second largest search engine after Google (who owns YouTube).
9. Use Video for Recruitment
Asking current employees to describe their position and the tasks they do can be a great tool for recruitment. Creating a video series surrounding these real people in their real life job makes the business and work environment more relatable to potential talent. Recruiting videos are great ways to showcase your company’s culture. Even if you don’t create a dedicated ‘recruitment’ video – consider that any form of engaging video content will work towards legitimizing your brand and will encourage people to want to work for you.
10. Use Video for Training
Next time, skip the PowerPoints and presentations when training your employees. Switching over (or at least incorporating) video can have a significant impact on the amount that is actually remembered. Only 10% of people remember what they hear. This is astonishing considering that 80% of people remember what they see and do. The power in video is undeniable.
If your business hasn’t taken advantage of the power of video yet, don’t wait any longer. Video is only becoming more and more popular. Starting now and building an audience can revolutionize the way your business will look in the future.