Here’s a powerful set of curated digital marketing statistics backed by research in order to help you stay informed for your next 2018 marketing strategy.
Important Digital Marketing Statistics in 2018
Social media and messaging accounts for roughly 1 in every 3 minutes users spend on the internet. (Global Web Index, 2017).
- Visual content is more than 40 times more likely to get shared on social media than other type of content. (HubSpot, 2017).
- 62% of marketers choose Facebook as the most important platform, followed by LinkedIn at 16%. (Social Media Examiner, 2017)
- 93% of social marketers regularly use Facebook ads and 64% plan on increasing their Facebook ads activities. (Social Media Examiner, 2017)
- 30% of millennials engage with a brand on social media at least once a month. (SproutSocial, 2017).
- The average response time for a brand communicating with a user is 10 hours. (SproutSocial, 2017)
- YouTube reaches more 18-49 year-olds than any cable network in the U.S. (YouTube, 2017).
- 64% of marketers are using social media for 6 hours or more a week with 41% on social media for 11 hours or more weekly. (Social Media Examiner, 2017). Some marketers go for even longer periods, with 20% of marketers spending more than 20 hours each week.
- 95% of online adults aged 18-34 are most likely following a brand via social networking. (MarketingSherpa)
- 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Ambassador)
There are 2.56 billion global mobile social media users, which is roughly 34% of the entire world population. 1 million new active mobile social users are added every day (We Are Social).
- Users spend 69% of their media time on smartphones on average. (comScore)
- 96% of the people that discuss brands online do not follow those brands’ own profiles. (Brandwatch)
- Only 20% of Facebook posts generate an emotional response while no ads did. (AdEspresso)
- At least 91% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media. (Social Media Examiner, 2017)
- 61% of marketers plan on using live video services such as Facebook Live and Periscope and 69% want to learn more about live video. (Social Media Examiner, 2017)
- The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays. (HubSpot)
- 78% of people who complain to a brand via Twitter expect a response within an hour. (Lithium)
- Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. (Hootsuite)
- With an increase in business activity on Instagram, brand posting frequency is becoming more normalized and standardized to highlight the increase in a more measured approach, where 41% of marketers have used Instagram video and 44% plan to use it. (wyzowl.com)
Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Simply Measured)
- 90% of Instagram users are younger than 35 (ScienceDaily) Instagram has become the social media network for targeting millennials. 32% of teenagers consider Instagram to be the most important social network.
- Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
- There are now more than 50 million small businesses using Facebook Pages to connect with their customers. (Facebook) 4 million of those businesses pay for social media advertising on Facebook. (Forbes)
- Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers. (Google, 2017)
- Mobile marketing can accelerate time to B2B purchase by 20%. (Boston Consulting Group, 2017)
- Mobile activity influences an average of more than 40% of revenue in leading B2B organizations. (Google, 2017)
- Google accounted for 91% of U.S. site visits produced by mobile search in Q3 2017. (Merkle, Digital Marketing Report Q3 2017)
- The average mobile web page still takes 15.3 seconds to load. (Google, 2018)
- 3 in 4 smartphone owners turn to mobile search first to address their immediate needs. (Google, 2017)
Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. Google Search is also one of the most popular mobile apps in the United States. (NetMarketShare)
- 53% of mobile website visits are abandoned if a mobile site takes longer than three seconds to load. For every one second delay in site load time, conversions fall by 12%. (Google, 2018)
- Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic.
- 59% of adults between 18 and 29 are using Instagram.
- The average person spends about 20 minutes on Facebook or one in every six minutes a person will spend online.
- 1.57 billion YouTube users watch about 5 billion videos on average every single day.
- Of the 2.1 billion total accounts on Facebook, 270 million profiles are fake.
- While 68% of 16 – 24 year-olds follow a celebrity on social media, 70% of teenage YouTube subscribers say they trust online influencers more than celebs.
- 39% of the 500 million users on LinkedIn are paying for premium account privileges. The average user spends 17 minutes on the site per month.
- Marketers and advertisers regularly put 51% of their budget into mobile ads.
Blogs with images receive 94% more views than blogs that are text only. Blogs with videos can increase organic search results by up to 157%.
- By 2019, mobile advertising is expected to represent 72% of all U.S. digital ad spending. (MarketingLand)
- 80% of social media time is spent on a mobile device. (comScore)
- 33% of consumers start mobile research with a branded website, only 26% with a mobile app. (Smart Insights)
- Content marketing gets three times more leads than paid search advertising.
- B2B marketers are convinced blogging is their most important type of content (43%) while B2C marketers are convinced visual content is more important (45%).
- If you’re hoping to get a high open rate, your best bet is to send email on a Tuesday.
- Recipients are about 14% more likely to open an email if it’s a part of a segmented campaign vs. traditional email.
- To maximize their traffic, marketers should aim to post at least 16 blogs a month. This strategy nets 3.5 times more response than posting less than 4 times a month.
- WordPress is home to more than 75 million blogs, peaking all time blog views in March 2017.
