You’ve just finished writing the perfect mass email: you have a catchy subject line, your message is concise, and you’ve even included a special promotional offer reserved just for those on your opt-in email list. But wait, don’t press that send button just yet! Instead, use our timing guidelines to optimize the value of your mass email. By finding the best email times, your email will reach the most eyes and generate the best results for your business. Here’s our list of the best email times and the best email timing for your next email blast.

1. Early in the Week

The highest percentage of emails are opened at the beginning of the week, Monday through Wednesday. This is the time when most people are catching up on their unread emails, and so these are often the ideal days to send out your email. However, Monday morning is the time when people clear out their emails to declutter their work load, so Tuesday or Wednesday is usually a better bet.

2. Time of the Day

Research shows that one of the best email times is in the middle of the day, around lunch time, since that time is when they are most likely to be opened. At the beginning of the day, people clear out their emails, whereas at the end of the day they are more likely to save any unread emails for the next day. Also, the lunch break is an ideal time to catch up on unread emails. If you’re targeting customers in the United States, be sure to consider time zone differences in your search for the best email times. Unless your company is in a specific geographic zone, you will want to optimize your email for Eastern Standard Time, the country’s most heavily populated time zone.

3. Avoid the Holidays

Holidays are some of the worst times to send out your mass email because most people are spending time with friends and family instead of on their computers or phones. Nobody wants to feel bothered on their time off, and sending out a mass email on a holiday can be perceived as irritating or nagging, thus detracting from your brand image.

4. Space Out Your Mass Emails

You could have the best email times for each of your email blasts, but if you send too many emails in a short period of time, you run the risk of your emails being sent to the spam folder. Be sure to give your customers time in between each of your emails. If they feel barraged by your emails, they are less likely to be opened and customers are more likely to unsubscribe from your mailing list — exactly the opposite of what you want to happen! Unless you’re reminding your customers of a special event or an offer that is about to expire, we recommend waiting at least a week between mass emails.

5. Consider Your Product

The final step to finding the best email timing is to consider your specific product. None of these rules are important as this golden rule: do what works best for your company. Even though earlier in the week is generally better, we know that Saturday is the most active shopping day, so if you are a retailer sending out a coupon in your email, it may be better to send your email on Saturday morning. Test various times to see what works best for your product, keep track of your results, and incorporate that data into your future marketing strategy. Every offer has an ideal timing, and by asking yourself what time your customers are most likely to be interested in your product, you will gain valuable insight into optimizing your mass email timing.

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