With social media giants like Facebook and Twitter possessing the majority of online users, is it worth it to invest in Snapchat in a digital marketing campaign?
Over the years, many brands have relied on Facebook as one of their primary marketing strategies. After all, it has been considered one of the most dominant social media sites and has increased its number of users every year since its creation back in 2004.
In early 2018, the Facebook news feed look received a major overhaul, paring back the amount of public content (from the business, news and media end) making room for more content from friends. However, this put a major crimp in the hose of businesses who gained exposure on this social media titan.
Most ephemeral content is seen on social media outlets, such as Snapchat, Instagram, and Facebook. Some can last minutes while others can last up to 24 hours.