As you strive to stand out from the competition and increase your revenue, knowing what digital marketing tools to use can make the difference from being an average business to a superior one. While businesses may differ in size, every business desires to keep costs as low as possible. With that being said, here are a handful of free (yes, free!) digital marketing tools that can have a major impact on how well your business performs.

Side note: This is not an enormous list of every digital marketing tool out there, but rather a selected handful that are free to use and may have the highest impact regarding your business.

Google Alerts

Google Alerts is a free digital marketing tool designed to let the user know when any mention of their desired subject is being featured across the web. This service sends the information through an email about any new search results it finds. This tool can be especially useful for staying up to date on companies, influential and powerful people, trendy products, and more.

If you’re a savvy business owner, you can use Google Alerts to provide you with useful information pertaining to your competition. With the information that Google Alerts may provide, you can see where your business is succeeding and where there needs to be improvement. If used correctly and effectively, Google Alerts can have a major impact on how well your business performs.

Facebook Page Insights

Facebook Page Insights provides the user with crucial information regarding a business’ page and its customer outreach. This tool will allow you to see how many likes your page is getting, who’s engaging with your page, and how far your customer outreach extends. This tool allows you to better understand what your company’s consumer audience is, and how they behave. Since Facebook is such a powerhouse in the social media world, knowing how to use this tool will provide your business with better ways to interact and attract your desired clientele.


Comparable to Facebook Page insights, SimilarWeb provides the user with detailed analytics on marketing, research, sales, and even investment opportunities. This tool provides you with a plethora of useful information on how to increase sales and customers. It also provides you with crucial information that will allow you to outthink and outperform the competition.

While the basic plan for SimilarWeb is free, it does offer premium features for a cost. If you’re struggling to attract new customers and getting demolished by the competition, SimilarWeb is a tool that will help you get back in the game.


Evernote is a fantastic tool that can help improve communication within your business and prioritize the most important work. Evernote is very user-friendly and it allows notes and other important aspects of a project to be found and stored easily. In addition, you can share and send attachments and other important documents all in one place. Solid communication is key to any great business, and the Evernote tool will allow you to communicate with your co-workers more effectively and efficiently.


Nothing looks worse than a word that is clearly misspelled. While there are programs such as spellcheck that aim at eliminating these mistakes, sometimes it just isn’t enough. This is where Grammarly can really help. It’s free to use its basic feature, which allows for spell corrections. However, if you’re willing and able to spend a little extra cash, you can upgrade to the premium version, which includes: word choice correction, improper formatting notification, and even an alert that displays wordy sentences. Grammarly is a great tool to make sure your writing is consistent and free from little errors that look awful and may hurt your business, as a result.

Sharethrough Headline Analyzer

Are you struggling to come up with creative and enticing article titles? Have no fear! With the Sharethrough Headline Analyzer tool, you can be confident that your title will attract new people to your webpage.

Sharethrough Headline Analyzer’s layout is very simple to use, as you first type in the title of the article you were considering. After that, you will receive a score on how well your considered title will attract customers to its page. Not only that, it will give you a detailed analysis on what the title does well, and how it can be improved upon. And it’s free! For anyone who desires more looks and searches for their website or webpage, Sharethrough Headline Analyzer is a must-try!

Website Grader

Similar to Sharethrough Headline Analyzer, Website Grader digital marketing tool sends you a detailed report on how your website is performing. It covers topics ranging from web speed, layout, and much more. With websites becoming more and more prominent in the business world, knowing what to improve can make a huge difference in the amount of traffic going to your website. Similar to other tools on this list, Website grader will send you a free analysis and a grade of your website.

And there you go! As mentioned earlier, there are countless more digital marketing tools out there that can improve your business. These are a selected handful that I thought can have a big, positive impact on how well your business functions. Many of the tools listed are free for use of its basic features. In addition, many of them contain a premium feature if you’re willing and able to spend more money. It may be worth trying out these tools to improve your business for 2019.

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Louis Alexander

Author Louis Alexander

Workspace Digital Content Contributor

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