In today’s day and age, one of the biggest emerging trends is podcasts. Their portability allows us to listen while we travel, whether its listening while on our commute to work, or traveling to any other destination. But, with the growing popularity comes a problem of over-saturation; with so many podcasts it can be hard to find which ones have the most valuable information while still being engaging. Here’s a list of some of the most engaging marketing podcasts in 2019. Previously, we’ve created a comprehensive list of Digital Marketing Podcasts in 2018 with seven different categories of podcasts. For this 2019 list, all podcasts contain a wide range of marketing topics and this list is in no particular order.
Most Engaging Marketing Podcasts in 2019
Marketer-to-Marketer features unscripted conversations about today’s most pressing marketing trends. By bringing in many different industry leaders from around the world, each conversation brings a different background to the mix. The topics range from influencer marketing to SEO and data analytics, niche marketing to enterprise marketing, and everything in between. Also, they put all their podcasts on YouTube if you prefer to watch video.
The people at MarTech Advisor apply the latest marketing headlines and trends to their daily lives on Talking Stack. The practical element of their podcast allows small-business owners to apply their conversations with their hand-picked guests to their own businesses. Topics range from Identity Management and Ad Revenue, to Domain Optimization and Location-Based Marketing. The podcast is normally kept to 20 minutes in length to keep the conversation fast-moving and engaging.
B2B Revenue Leadership
Brian G. Burns hosts the podcast B2B Revenue Leadership. Although his podcast has a theme centered around Sales generation for B2B companies, the topics covered utilize all general marketing principles and can be applied to businesses of all sizes. These episodes contain conversations between Burns and a number of different thought leaders and executives in a casual setting.
Online Marketing Made Easy
Amy Porterfield gives a casual take on her experience with marketing her online business with her podcast Online Marketing Made Easy. With 10 years of experience running her online business, she provides valuable guidance for a wide range of business owners, from the startup entrepreneurs all the way to the corporate executives. She stays very engaged with her audience as well including a Listener’s Spotlight where she reads comments on her podcast and gives her audience a bigger voice.
Duct Tape Marketing
Duct Tape Marketing is a podcast run by John Jantsch who converses with entrepreneurs and marketers while “sharing their stories and secrets.” SEO and Google Ads are a very common theme on this podcast, but he covers a wide array of different topics including content creation, the impact of video, local business and startup advice, and more. His website presence is engaging as well since he provides an in depth overview of the questions asked, what you will learn, and key takeaways all in an easy to read, bullet-point format.
Conversations that include everything from LinkedIn’s Ad revenue, Creative Technology, and Artificial Intelligence, AdExchanger conducts deep conversations and interviews with “marketing technology newsmakers” through their podcast AdExchanger Talks. While the podcast is “focused on data-driven marketing,” they engage in a number of different marketing topics and still maintain an enticing environment.
Marketing School does a wonderful job at providing content that is easily-accessible. Neil Patel and Eric Siu create daily episodes on a wide range of marketing topics. They gear their content towards educating about marketing topics, but their website is extremely optimized. They leave links on their website to time stamps that allow for easy viewing of the specific topics in the episode.
Garrett Holmes and Jenna Snavely host The Digital Marketer Podcast where they engage in conversation about trends, news, and insights on digital marketing. Occasionally, they bring in different guests that bring in their own work experience into the conversation to increase the audience engagement. The general theme of the podcast is Digital Marketing, but the guests that they host on the podcast talk about topics that can apply to all types of marketing.
Certainly, this list is not exhaustive, but it should give you a start at some of the most engaging podcasts in 2019. We’ve made sure to only include those podcasts that refrain from using Explicit language. What are your favorite podcasts? Make sure to comment below!