Did you know that people typically make decisions within 90 seconds of initial interaction with people or products and about 62-90% of their choice is based on colors? Colors play a more important role than we may think. They dictate our driving habits, grab our attention when shopping, and even affect our emotions. There is an entire psychology of color for businesses to not only grab their customers’ attention, but also influence how they feel and what they could potentially spend. Customers also judge a product based on whether the color “matches” the brand, meaning the color fits the product being sold. While there is controversy over color psychology due to things such as a person’s specific past, geography, or culture, there are some distinct factors for colors in branding and marketing that stand tried and true.
Do your logos and color choices reflect the environment you’re in? Do you have a fast-paced environment but have a lot of dull colors? Spruce up your office environment based on these color suggestions.
I had no idea that people typically make decisions within 90 seconds of initial interaction with people or products and about 62%-90% of their choice is based on colors. I am researching color psychology for a class and I am very interested in learning more. I will be sure to keep this idea in mind as I continue researching.