If you think that vlogging wouldn’t help your business, then you may want to think again. The average person spends about 5.4 hours on their cell phone. Out of that 5.4 hours, 66 percent is watching videos. If a company took up vlogging, it would increase the number of people who are exposed to their brand every single day.
Vlogging gives your audience a real time visual aid to know exactly what you have to offer instead of leaving things to the imagination. It also gives you the chance to personalize your brand and build a relationship with potential customers. Remember that just because you may be a corporate business, that doesn’t mean that you have to stick to the theme of “boring corporate videos.” Personalizing your brand is becoming more and more important with the upcoming generations and one of the best ways to show your company passion or humor is through video. Now, this may leave you wondering, if vlogging is becoming so popular, what does this mean for my blog? Both vlogging and blogging are important as they reach different audiences and allow you to produce different types of media. For SEO purposes, it’s actually important to do both—you can even include your vlog videos in blog posts!
Businesses & Vlogging
If you’re a small business owner and you don’t mind being in front of a camera, then vlogging could help bring in more customers. Bigger businesses have the ability to have multiple vlogs going on at once. Take BuzzFeed as an example. If you go to BuzzFeed’s YouTube channel you’ll find other channels by BuzzFeed such as BuzzFeed Multiplayer, BuzzFeed Unsolved Network, BuzzFeed Celeb, BuzzFeed Nifty, and many more. The more vlogs you produce, the better it is for the company. This essentially goes for all content, the more you produce, the higher the chance is of someone coming across your content and therefore your brand. Vlogging could be a risk for a small business depending on how much money you put into vlogging in the beginning, but if done right, then that risk could turn into followers and eventually customers.
Video Ideas for Businesses
- Promote Your Products or Services
Promoting your products or services in a video can be incredibly simple. Have a representative demonstrate your products or services with confidence and passion.
When an individual is thinking about buying your products or utilizing your services, hearing a testimonial from a previous client can make or break their business with you. When filming a testimonial, it’s important that it is unscripted. If you have a small budget, try asking your customers to send in a video review for you to post on your vlog and website.
- How To Videos
When using a vlog to build and personalize your brand, it’s important that you also give your customers videos they can enjoy for fun. One easy way to do this is by offering tutorial videos for your customers or “how to…” videos. This can also increase your credibility by demonstrating your company’s knowledge within your field of business.
Posting videos explaining future products, company changes, etc. is a great way to show your audience that you care. In today’s world, consumers prefer a company who is transparent and willing to share what their business is doing with their audience. Posting update videos is also a great way to promote products or services and let your audience know to prepare about any upcoming changes that might affect them.
Vlogging can be a huge success when done correctly. Many people have turned their vlogs into a six digit salary, so why not try vlogging for your business? If you don’t already have a vlog, then set up a free account with both Youtube and Facebook. Start posting videos here and there until you get the hang of it. Based on the feedback you receive, you may learn that you might need to tweak something about your videos in order to gain success. Remember to also post your vlogs on your website—the more places your videos are located, the higher the chance is of someone finding them. It could turn your small business into something great. It all starts somewhere. Like the proverb, “Nothing ventured, nothing gained.”