Business growth no longer lies just in the hands of visual logos. For years, most companies have mainly focused on developing iconic visual logos. Although helpful and necessary, visual logos do not immediately tug at customers’ feelings as well as sonic logos do. Successful companies such as Intel, McDonald’s, Coca-Cola, and DreamWorks all have one thing in common, a sonic logo. A sonic logo is the business opportunity that many small and medium-sized organizations haven’t given the attention it deserves but need to. The following are a few things sonic logos provide for companies.
First off, what is a sonic logo? A sonic logo is few easily remembered musical notes that capture the essence of an organization or product. It helps organizations make an auditory connection with current and potential customers.
For sonic logos to be successful they must be original, embody the company’s brand identity, and cater to customers. The best way to have a successful sonic logo is to partake in the development process and invest just as much time and effort as with visual logos. Composers of a sonic logo must be provided with the company’s values and goals in order to create the appropriate sonic logo. Apart from that, organizations must research the customer base in order to develop the best sonic logo to fit the brand. Organizations might not get it right the first time and that is okay. Experimenting and testing are helpful tools to learn from and will help organizations create a successful sonic logo.
Furthermore, sonic logos strengthen brand identity in many ways. With sonic logos, customers are given the opportunity to hear and feel how a specific brand sounds like, which gives the opportunity for businesses to be known within minutes.
Due to their musical aspect, sonic logos are a perfect way to automatically bring up specific emotions or memories in customers. Therefore, sonic logos are very powerful in creating an immediate reaction in customers. By creating the perfect mnemonic, businesses can have a positive and lasting presence in the minds and hearts of customers which will in turn strengthen the brand identity.
As customers hear and recognize the specific sonic logo of a business, it will become more and more familiar. The more familiar it becomes, the more loyalty increases. Customers tend to invest in companies that are known. With a sonic logo, companies are easily identified and in turn ensure customer loyalty which easily translates into profit for organizations. Therefore, sonic logos are the next step to ensure success in a highly competitive business world.