There are hundreds of thousands of different WordPress plug-ins available for immediate download, ranging anywhere from security to website performance. After reading and evaluating the information out there, we’ve created a list of the top ten most essential WordPress plugins for SEO in 2018.

For those who are new to SEO, Moz has a great article on what factors are incorporated into having a website with a higher ranking for better search results. Here is the link:

This list doesn’t rank these plugins in any particular order, as they are all excellent resources for improving your website’s traffic. All of them should be given serious consideration to help improve your search results. And now, the list:

WordPress SEO by Yoast

WordPress SEO by Yoast is the most popular SEO plugin for WordPress. It offers a variety of features to help enhance your website’s visibility. This plugin allows you to include an SEO title, meta descriptions and keywords to each page, making it easier for viewers to find your website.

In addition, WordPress SEO notifies search engines when you update your website, allowing for immediate and relevant search results to your homepage. Furthermore, WordPress SEO is free! There is a premium version that offers more features, such as automatic link suggestions and multiple keyword usage, if you feel the need to take your website to the next level.


SEMRush is a plugin that collects information from a competitor’s website to use and help improve your own SEO. This plugin allows the user to see what keywords and strategies the competitor(s) is(are) using. From this valuable insight, you can decide what keywords and tactics to improve your own SEO.

However, unlike most of the plugins that appear on this list, SEMRush does require a paid subscription to use continuously. If you are a business owner, or someone who writes for a living using WordPress, SEMRush may be well worth the cost for improving your website’s performance, while at the same time outperforming your competition.

Google Keyword Planner

This free WordPress plugin comes from one of the most trusted and knowledgeable search engines in the world. Originally designed for Google advertisers, this plugin allows people to bid on keywords for marketing purposes. The information provided by Google will help the user choose keywords with a higher search volume.

Since it does cost money to buy relevant keywords, this may not be ideal for a small business owner with a tight budget. However, if a company is willing to spend a little dough, this plugin may be well worth it.

Link Explorer from Moz

Moz’s newest SEO plugin was created with the purpose of allowing users to analyze data from any domain name. The user is able to see specific anchor texts, as well as what pages are being linked to different websites.

This version is free, however, there is a limited number of searches you can use each day. Moz does offer a premium service called Moz Pro. This plugin will grant the user access to all of the other tools provided and an unlimited number of searches daily.

Moz is a very trusted online resource for SEO marketing and content, which makes using Link Explorer for your WordPress website a no-brainer!

Broken Link Checker

The Broken Link Checker plugin provides crucial information about what links may not be working in your website. A broken link can cause the user to lose interest in your website, and it also shows a lack of professionalism on the owner’s part. Nothing will stop someone from using a website faster than that dreadful 404 error.

Fortunately, this plugin automatically checks your website for any non-working links and alerts you. It will then email the user with notifications of what links are broken, allowing such errors to be corrected instantly. Another great aspect of this plugin is that it is free to use, therefore no one should have an excuse for having a broken link on their website.

All in One Rich Snippet

This plugin is ideal for helping your website have a strong ranking in search engines. This app provides snippets that enhance the attractiveness of the product being marketed. For example, you can include photos, prices, author listings, and star ratings. All of these listings and rankings will provide the user with necessary information about the product, while at the same time adding more credibility to the website.

Having a quality snippet attached to your website will undoubtedly increase your relevancy and sales. Besides the title of the domain name, snippets reveal what your website is about and why people should visit it. These snippets provide a snapshot of what the user can expect to find on your homepage, making the need for a quality snippet that much more important.

Google Analytics for WordPress by MonsterInsights

Different from Google Keyword Planner, this application uses statistics and data to help understand web traffic and displays how your website ranks compared to others. With currently over two million active downloads, this plugin is effective and user-friendly.

Google Analytics delivers demographic reports, so that you may understand your target audience better. In addition, it can track advertisement performance on your website, to help you see where you are performing well and what areas could use improvement. With the ability to add e-commerce to your webpage with a single click, Google Analytics is a top consideration for a WordPress SEO plugin.

W3 Total Cache

The W3 Total Cache plugin is a great SEO plugin for a variety of reasons. First, it helps reduces the page loading time. This allows the user for quicker access to your webpage and decreases the chance of the viewer hitting a snag and having to go back, or worse, go to a different website altogether.

Trusted and used my major companies and websites such as AT&T and, you know this plugin seriously works. It reduces downloading times with a feature called the content delivery network. Also, it is great for mobile-friendly websites, which means you can have a greater access to a larger audience. A plugin that is used and trusted by major companies and websites, it’s hard to consider any other SEO plugin than this one.


Jetpack is an excellent free plugin that also provides the user with a diverse range of tools. Jetpack helps take care of your website’s security, performance, appearance, and traffic growth. Nothing is worse than having your website hacked. With Jetpack, you don’t have to worry about that. Through login and spam protection, this plugin allows you to focus on increasing your SEO while making sure your site is up and running properly. With four plans to choose from, starting as low as $3.50 per month, Jetpack offers protection and performance at prices anyone can afford.

BJ Lazy Load

BJ lazy load improves your website SEO by decreasing the loading time for images. The lazy loading premise is that if images and content haven’t been scrolled to yet, why not wait and load them when it is absolutely necessary? Doing so saves bandwidth and makes the website faster to the user.

Moreover, the user can incorporate videos from YouTube and Vimeo. Additionally, this plugin allows for responsive images to be included, giving the user boundless opportunities for amazing content. With images and videos becoming a crucial part of a website’s design and substance, BJ Lazy Load makes a great case for being an essential SEO plugin.

And there you have it, Ten Essential WordPress Plugins for SEO in 2018! WordPress is a great online resource for writing and eCommerce, and it can be even better with the proper SEO plugins. The best part is that many plugins are free! If you really enjoy using them and want to pay more for premium features, you have that option as well. With so many plugins to choose from, why not choose one that will greatly enhance your website’s visibility, appearance, and performance?

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Louis Alexander

Author Louis Alexander

Workspace Digital Content Contributor

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