YouTube is unique in the social media space. With over 30 million views a day, it has become one of the fastest growing sites. YouTube is a social media platform that provides entertainment and information for all walks of life. It’s the only website where you can practically watch a video about any subject for free. The very first video was uploaded on April 23, 2005 and there are local versions in 88 countries. YouTube is the world’s largest video sharing website and receives more video content than any U.S. television network. YouTube is a great platform to use for anyone who wants to have their own blog, TV show, business, or production company. There are so many opportunities to use YouTube videos as a producer or consumer that the possibilities are endless. Despite YouTube being one of the most popular sites, there are still so many things that most people don’t know about it.

A Brief History on YouTube

YouTube was created by former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim. It was originally a dating site where users could upload videos introducing themselves. The idea then changed to a general video-sharing site. The Co-creator uploaded the first ever video of himself attending a zoo with elephants. A few months later the video hit a million views with a Nike advertisement with soccer player Ronaldinho. It soon grew to attract the attention of Google and, in 2006, YouTube was bought by Google for $1.65 billion.

YouTube is the Place to Make Money on the Web

Did you know you could make money on YouTube? People use YouTube to create their own channel where they can video blog and record other videos. Everyday people become YouTube celebrities by creating videos with interesting and entertaining content. What makes someone a lot of money on YouTube isn’t just their subscriber count. It’s more about the premise of the channel, knowing your audience, and having multiple revenue streams that earns the money.

You Can Learn Anything

YouTube is the site where you can literally learn to do anything. From cooking recipes to learning how to fix a car, YouTube has it all. This is one of the main reasons why the site is so popular. What’s also great about using YouTube as a teaching resource is learning from experts providing their expertise. Having a problem fixing an appliance or want to learn how to make a new dish? Look it up on YouTube and you’ll most likely find the answer.

You Can Watch Full Length Movies on YouTube

When you think of watching movies online, YouTube might not be the first site that comes to mind. However there are over 7,000 full-length movies on YouTube. Unlike streaming networks such as Hulu and Netflix, most of the movies on YouTube are free. Depending on what movie it is and how long it’s been around your favorite movie could be just a click away.

You Have More Control Over Videos Than You Think

It’s true there are many videos that get flagged for copyright infringement yet it’s not as many as you think. It’s easy to almost always find a video that you’re looking for and easy to upload a video. When uploading a video just remember not to include anything that you don’t have the rights to share. For instance there are some YouTubers that do reaction videos of TV shows and will include the entire episode. Those videos get taken down to ensure that the TV show is only available on a paying platform. As long as your videos don’t violate any copyright infringements or contain anything offensive it won’t be taken down. That said, YouTube’s automated flagging system does make mistakes, so be sure to be attentive to any notices you get. Being negligent of these copyright claims could result in unwanted advertisements showing up on your video.

YouTube is a Great Platform to Showcase Your Voice

If you have something you’re passionate about and want to spread the word, YouTube may be the best choice. It allows users to voice their opinions about things like civil rights and politics. From being an advocate for a special cause or charity to reviewing your favorite TV shows, YouTube is great. What’s so great about YouTube is that it’s approachable for all types of users – from a kid playing with Barbie dolls to a personal trainer giving workout tips. YouTube is a great opportunity to build a following and even have a career.

The Top Things YouTube Users May Not Be Aware Of

YouTube is Banned in Many Countries

As Americans, we are privileged to be able to use YouTube. Many countries like China and Ethiopia ban the use of YouTube preventing citizens from having freedom of speech. If someone is caught using YouTube they can get up to 15 years in prison. Many speculate that these countries ban YouTube to prevent harmful information from being leaked.

Users Can Analyze Their Data

If you have a YouTube channel you can take a look at how people are watching your videos. It’s best for people to watch your videos all the way through. The YouTube Analytics can show if people stop watching your videos at a certain point by looking in the Audience Retention report. This is great for research and knowing what videos cause a bigger audience and how long your videos should be. The videos on YouTube that have the most attention and feedback are shorter, more appealing videos.

Success on YouTube is a Video Away

Perhaps one of the most unknown things about YouTube is the fact that success could be just around the corner. No matter how long you’ve been on YouTube all it takes is that one video to make you a success. As a suggestion for your channel, stay consistent with uploads, research your audience, and promote and market your videos. YouTube is the #1 video sharing site in the world and having a successful video takes people to so many places.

Connect with a Workspace Digital Expert today to learn how you can implement video into your marketing strategy!
Daree Shannon

Author Daree Shannon

Workspace Digital Content Contributor

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