Nowadays, everything has gone digital. The workspace has been no exception. The digital workspace emerged from consumer-driven technology to match modern innovations. It governs all digital platforms: your website, social media, workplace technology, the works!
There are many ways to make your digital workspace even more appealing to consumers. Unfortunately, many companies are falling behind in this arena. It’s not enough just to have a website and various social media pages. You want every aspect of your digital workspace to function efficiently and serve a purpose.
Making Your Website Pop
Your website is probably your best digital link to consumers. Your social media pages and advertisements lead consumers to your website. As such, you have to give consumers a reason to keep browsing. Grab their attention immediately, and you’re sure to keep them from closing out the link at first glance.
What should my website look like?
Your website should be welcoming and enticing, professional and attractive. Colors matter! They’re eye-catching, so you have to be vigilant about your color scheme. Try not to go too bold. You don’t want to overwhelm readers’ senses. Also, keep your color palate consistent for all pages.
Incorporate photos! You can hire a photographer or even take them yourself to save money. Just try to limit your use of stock photos. Engaging photos show consumers that you’re committed to quality. Also, limit the amount of words on any one page. People don’t want to read a novel. Above all, your website should look easy to use.
How do I make my website user-friendly?
Your menu should be prominent. Consumers should not have to search for your tiny menu button floating off in a corner. Button links to other pages should be obvious. You want to lead them to your products/services, right? Make it simple.
Maximizing Your Search Engine Optimization
If you want to maximize your website’s chance of visibility, SEO is the way to go! This increases website traffic even more than social media links, so SEO is of utmost importance. More than 65% of search engine users click on one of the top 5 results, with the 1st result receiving the majority of that traffic of course. You want to be in the top 5, and SEO can get you there. We’ll look here at technical SEO, on-page SEO, and off-page SEO.
This helps search engines index your website. You don’t want search engine algorithms to have any problems with your site. Google gives preference to “https://” websites over “http://” sites, so use SSL as a security technology. Consider installing an SSL certificate on your website.
Search engines also prefer faster websites. To do this, minimize your use of scripts and plugins. Make images as small as possible. Consider using GZIP to compress your pages. Since users also prefer faster sites, this is a win all around.
Some other best practices for SEO include having a mobile-friendly website, removing duplicate content, enabling AMP, adding structured data markup, and registering your website with Google Search Console and Bing Webmaster Tools. Above all, create an XML sitemap. This will give search engine crawlers technical information about each page of your site.
This governs your website’s content. It helps search engine crawlers to understanding the meaning and context of your website’s content. The right signals need to be sent through your website’s structure, keywords, headings, etc. With target keywords, be strategic about where you put them. It’s a good idea to match them amongst title, meta description, and H1 tags.
Use descriptive URLs for pages instead of numbers if your website’s structure allows for it. Do the same thing for photo alt tags. Above all, make sure your content is easy to understand. Avoid big words and long sentences.
This promotes your website to rank higher and receive maximum visibility in search results. The most important way to maximize off-page SEO is to gain backlinks. The more backlinks, the better, right? That might not be entirely true.
Many digital marketers make the mistake of forcing link quantity. High-quality links are far more valuable. Aim for big link aggregators instead of 10 lesser links. For example, Wikipedia would mean a lot more for your website than a small, new brand.
Engaging Consumers on Social Media
Several previous Workspace Digital articles have talked about the importance of social media in digital marketing. We know how to make the most of each social media platform. Now, we’ll dive into what your social media pages should look like.
Your social media pages should be a reflection of your brand. Translate what your brand is about into a social media persona. Your graphics should match who you are and how your company is portrayed through your website. Think about this: What design did you create for your website? Let that design flow over into your social media pages as an extension of your website.
If you want to grab the attention of your targeted audience, look like them! It’s all about the consumer. If you’re a B2B company targeting other businesses, look professional. If you’re targeting a younger consumer audience, get in the know! Use pop culture references, humor, engaging videos, etc.
The Final Point
Your digital workspace matters for your company internally and for your consumers. Be sure to check out our article “How to Be an Innovator in Digital” to learn how to digitalize your workplace. Once your workplace goes digital, your workspace will easily follow.
Thanks to modern technology, we have a better link to consumers than ever before. Make the most of your digital workspace. Put time into your website design, your SEO strategy, and your social media pages. It all matters.