10 WAYS TO WIN ATTENTION

In The Digital Space

Today’s Hottest Commodity is Attention

Brands are finding it harder and harder to reach audiences organically (without paying). Today, it is more important than ever to execute a multi-faceted approach to digital marketing. Here are the top ten areas to invest in if you want a smart, effective and best-in-class digital presence for your brand, company and culture.

Since every business is unique, we strongly encourage you to connect with our team of experts to uncover the optimal mix of these solutions of your organization.

1. PEOPLE

Tap Into Your Most Valuable Asset

Even in the digital space, your people are your MVPs. Enabling your teams, inspiring a digital culture within your organization and evangelizing digital employee advocates are the best ways to generate real, long-term results.

Top Three Business Impacts

  • From reach to engagement, trust to conversion, people outperform brands in almost every aspect of marketing. Watch our Digital Advocacy video to learn more.
  • People are often one of the greatest expense for a business. A focus on people improves the ROI of this investment, translating to a more loyal, engaged and productive team.
  • Your people are your intellectual property (IP) – tapping into their ideas, contributions and experience will make your content, strategies and digital output more genuine, effective and relevant.

Workspace Digital Can Help

  • Powerful digital advocacy programs, training and work culture solutions.
  • People focused marketing and content programs.
  • Comprehensive digital marketing services, spanning consultation to fully managed programs.
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2. CONTENT

Stay Relevant Every Single Day

From your website to your social media strategy, SEO to email, outbound to internal communications, content powers everything you do in the digital space. Today, there are more opportunities to deploy content within the digital ecosystem than ever before. The need for a dedicated content strategy is more important than ever.

Top Three Business Impacts

  • Powers your entire marketing mix by enabling your brand and team to continually add value when going to market.
  • Keeps your brand top of mind by capturing the attention of stakeholders, which opens the doors to better partnerships, new business and more loyal customers.
  • The best way to promote your people, work culture and expertise… inspiring employee advocacy, attracting talent and helping to retain team members.

Workspace Digital Can Help

  • Fully managed content plans including blogs, people programs, media, PR, newsletters, email marketing and social content.
  • Content automation, creation and flexible options to ensure the best prices and greatest return on your investment.
  • Content training, consulting and deployment assistance for companies with in-house teams looking to advance and enhance their content marketing.
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3. WEB

Give Your Site A Modern Makeover

Most of your marketing actions will drive people back to your site. Therefore, it’s so important that your website reflects your brand and business in the best way possible. Your home page is the most important page… and a strong call to action is critical for converting visitors or customers.

Top Three Business Impacts

  • Today, most people will research your business online before deciding to do business with you. Your website will determine their decision.
  • Modern websites enable tangible business results – lead generation, client portals, e-commerce transactions, customer support, etc.
  • Web analytics and data allow you to measure the success of your marketing and sales campaigns/strategies.

Workspace Digital Can Help

  • We create modern, dynamic and beautifully designed websites including the latest technologies like chat bots, e-commerce stores, landing pages, search engine optimization (SEO) and powerful content management systems.
  • We integrate media (photo and video) to help you tell your story and make a lasting impression.
  • We provide training and resources to ensure your team can manage your site with little/no web design knowledge…. allowing you to keep your site updated, current and relevant.
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4. SOCIAL

Discover Digital Gold

A swirling mix of opportunity, resource black holes, lead generation, content discovery, publishing capability and yes, even risk, social media is a big deal. It has a real power to impact business results and it’s not a fad that is going away. Approached strategically, methodically and creatively, social networking can do amazing things for your company and personal brand.

Top Three Business Impacts

  • It’s no secret that people spend a great deal of time on their phones. Did you realize that 1 in every 3 minutes spent on a mobile device is spent on a social network? 2 of the top 3 highest trafficked sites in the world are social sites. Social is where the attention is at in today’s society. If you want to be seen and heard, you need to embrace the social space.
  • Social networks are the best platform for enabling digital employee advocacy. Your employees can do more than your brand can do in the social space.
  • Use of hyper-targeting, analytics, lists and other social network tools allow you to discover and connect with industry influencers, prospects and customers like never before.

Workspace Digital Can Help

  • Affordable, scalable and results-driving fully managed social media programs.
  • In-House social media training for your team on topics like social strategy, influencer marketing, digital advocacy, posting cadence, content strategy, media production and more.
  • A variety of content programs to keep your social profiles active and relevant.
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5. STRATEGY

Weave It All Together

Without strategy, all these pieces of your digital effort will fall apart. A solid digital strategy will help to ensure your resources, time, money and team are being optimized. The digital space is constantly changing, so a strategy based on data, driven by results, and with the capacity for agile change, will suit you best.

Top Three Business Impacts

  • Strategy sets the goals, direction and path for your entire digital effort.
  • Strategy enables you to benchmark and track how effective your actions are, allowing you to change, adapt and optimize.
  • Strategy improves ROI and increases the efficiency of your investments in the digital space.

Workspace Digital Can Help

  • Digital strategy consultation and implementation
  • All Workspace Digital solutions are rooted in tried and tested strategic foundation. Strategy is a primary component of every project we work on and is included in all of our pricing.
  • All Workspace Digital managed programs included strategic direction and review by an executive level digital marketer.
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Understand and Impact Work Culture

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6. VIDEO

Call In The Superhero of Digital

For years, video has outperformed every other form of content in almost every digital KPI (key performance indicator – or how we measure digital success). From reach to engagement, retention to conversion, a company that can leverage video on a consistent and professional basis will rise above the rest. Be aware, however, that video is also the most difficult form of content to create.

Top Three Business Impacts

  • Through visuals and sound, video has the greatest chance of capturing the attention of your audience for the longest period of time.
  • Video drives better results. Use it to increase open rates, click-through rates, shares, engagement, conversion and more.
  • Video content can be used in a wide variety of ways. It can be used to enhance everything else on this list.

Workspace Digital Can Help

  • Full service video production capabilities spanning brand, sizzle, event, space and people-focused content.
  • Video strategy, consultation and distribution solutions to help you make the most of your video content.
  • Personal-branding programs such as weekly lean-produced content, video business cards and more.
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7. BRAND

Own Your Identity

This entire list is intended to create a stronger brand and to drive business results. Brands open doors, close deals, inspire loyalty and attract talent. Your brand is not just a logo or a company profile, but the perception a person has on your company, products, services and team. In many ways, your work culture and your brand are one in the same.

Top Three Business Impacts

  • Brand has the power to influence actions – create trust, inspire employees and generate new customers.
  • Brand has a direct correlation to customer, vendor, partner and employee loyalty.
  • Brand is the ‘face’ of your company and has a massive impact on recognition.

Workspace Digital Can Help

  • Branding, identity and development services for all of your brand needs.
  • Complete solutions to create, update and/or overhaul your company deliverables – flyers, proposals, business cards, sell sheets, direct mail, etc.
  • Personal branding coaching and solutions.
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8. SALES

Focus On Results Shown In Revenue

Growing your network, customer lists and book of business should be top priorities for most companies. Managing prospects, clients and vendors can be a lot easier said than done… especially when you swing open the doors to the digital space and uncover a whole new world of opportunity. Smart, strategic and technology-driven solutions will help your business stay on the right track.

Top Three Business Impacts

  • The digital space is one of the most effective arenas to uncover and generate leads.
  • Leads can be nurtured, tracked, closed and retained via digital tools, a strong brand and consistent/relevant content.
  • Sales organizations and professionals who understand and leverage the digital space will outperform those who do not, achieving larger networks, uncovering greater numbers of opportunities, converting more leads and retaining more business.

Workspace Digital Can Help

  • Sales presentations, leave-behinds, bid responses and collateral.
  • Customer management and digital lead generation training and tools.
  • List development and management through analytics tracking and measurement.
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9. ONLINE

Do More With Web Services

The internet is so much bigger than your website and your social media networks. Forward thinking companies connect the dots to take advantage of the growing number of cloud and web based services available, moving the needle forward professionally.

Top Three Business Impacts

  • Increased connectivity, knowledge, efficiency and capability.
  • A modern, technology and data-driven organization ready to embrace change and the future of business.
  • Competitive differentiators to set your company apart and close more business.

Workspace Digital Can Help

  • Reputation management through client reviews and referral programs.
  • Consultation, implementation and training on the most modern digital tools including visitor tracking, cloud services, chat applications, SaaS (software as a service) tools, email signature managers and more.
  • Integration of web services into total marketing mix. Many of these tools are included or are available as optional additions to Workspace Digital services and packages.
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10. SPACES

Transform Your Workplace

Enhancing the physical spaces where you do business through digital content and technology is the perfect way to align your people, business and visitors to all the great work you’re doing online and with your brand. From digital signage to video conferencing, room scheduling to digital check-in, ensure your facilities and events are optimized through digital.

Top Three Business Impacts

  • Physical workspace integrated with technology enable productivity, connectivity and sales.
  • Aligning digital and physical spaces promotes brands and consistent communication.
  • Digital technology and content used in physical spaces has a direct impact on work culture.

Workspace Digital Can Help

  • Full service technology integration (AV).
  • Digital signage programs.
  • Technology guides and digital space design.
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Full Service Digtial Marketing Made Easy

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