Influencer marketing can help elevate your overall marketing efforts, and produce some considerable digital marketing statistics. This strategy relies on the power of thought leaders within a specific industry to help achieve critical business goals.

Whether the relationship is internal, with brands already holding influencers with large followings, or external, through partnerships with the right influencers, it can boost everything from social media engagement, to brand awareness, and much more. Here are some key insights into influencer marketing that you need to know for your next marketing campaign!

Influencer marketing was rated as the fastest-growing online customer-acquisition channel by 22% of surveyed companies, beating organic search in the second spot at 17% growth, paid search at 14% growth and email marketing at 15% growth (source).
  • 39% of marketers say they plan to increase their influencer marketing budget in 2018 with 35% still unsure how to conduct changes to their budget, and only 5% say that their budgets will decrease. The remaining 21% say that their budgets will remain the same (source).
  • Determining the actual ROI of influencers will be the biggest influencer marketing challenge for 2018, according to 76% of marketers (source).
  • When measuring the success of influencer marketing programs, marketers cite engagement (90%), clicks (59%), and conversions (54%) as top performance indicators (source).
  • Influencer marketing content delivers 11x higher ROI than traditional forms of digital marketing (source).

70% of businesses make $2 or more for every dollar invested, and 13% make $20 or more (source).

  • 88.1% of influencers used likes to measure the success of their content. The second most popular metric is comment rate, which 46.6% of influencers chose as their method of measuring campaign success. (source)
  • Instagram is the ultimate favorite of influencers as well, with 87.1% of influencers choosing it as their number one platform for 2018. (source) 59% of micro-influencers (10,000 to 100,000 followers) say Instagram is the most effective platform for engaging their audience (source).
  • YouTube seems to be the second favorite, but only 8.5% of them chose it as their top social platform for 2018 (source). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality (source).
  • 37% of marketers said that blogs were the most effective platform for influencer marketing (source), where non-celebrity bloggers are 10x more likely to influence an in-store purchase than celebrity bloggers (source).

40% of Twitter users have made a purchase as a direct result of an influencer tweet (source). Twitter users report a 2x increase in purchase intent when exposed to promotional content from influencers (source).

  • 75% of marketing professionals say verified web traffic is the most important criteria when selecting an influencer (source).
  • 76% of influencers value brands that give them creative freedom (source), and 47% of influencers say they prefer to work with brands whose values are in alignment with theirs (source).
  • 30% of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity (source).

22% of marketers say influencer marketing is their most cost-effective channel (source), with 94% of marketers believe it is an effective tactic to get attention (source) and 67% of marketers promoting content for their brand with the help of influencers (source). 

  • At least 45% of influencers receive about four proposals for influencer marketing campaigns every month, with 44% saying that they accept less than a quarter of the proposals they receive, and only 24% accept more than 50% of the offers they receive (source).
  • 40% of people say they have purchased an item online after seeing it used by an influencer (source).
  • 74% of people trust social networks to guide them to purchase decisions (source).
  • Influencers can have significant effects on purchasing decisions. 49% of people say they rely on recommendations from influencers before they buy something (source), while 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers (source).
  • The marketing channels with the least amount of influence are digital ads (4.5%), print ads (4.7%), and TV ads (7.4%). (source). In 2016, influencer marketing surpassed print marketing (source). However, only 15% of B2B brands are running ongoing influencer marketing programs (source).
Boost your influencer marketing strategies and chat with the Workspace Digital team today!
Julius Vergara

Author Julius Vergara

Workspace Digital Content Writer

More posts by Julius Vergara

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