Technological advancements have revolutionized the way businesses plan and execute their strategies. Technology has been able to help businesses learn more about their target audience far beyond what they thought possible. Bringing forth both benefits and big changes, technology such as artificial intelligence has become a game changer for marketers and marketing strategies. In this article, we’ll discuss the impact AI has on marketing and a new concept coined by marketers as Artificial Intelligence Marketing.
To start, Google defines Artificial Intelligence as “the theory and development of computer systems able to perform tasks that normally require human intelligence.” With such great potential, marketers have embraced AI and are constantly learning from it and incorporating it into their plans when possible.
Artificial Intelligence Marketing
Marketers are using what is known as artificial intelligence marketing. AI Marketing is a method created to gather, analyze, and store consumer data to help anticipate consumer trends and execute the appropriate strategies to garner the right consumers. Artificial intelligence brings forth many benefits and changes when incorporated in marketing. According to a study of 100 Senior Marketers done by Smartinsights.com, “55% of companies are either currently implementing or actively investigating some form of AI initiative,” demonstrating their confidence in AI.
One of the benefits marketers receive when using artificial intelligence is data analytics. AI has the capacity to gather, analyze, and store large data. AI helps marketers easily understand consumer trends and incorporate that knowledge into marketing strategies. With the right AI, the marketing strategy will become more effective. Effective marketing strategies tend to show the right content to the right person at the right time through the appropriate communication channel.
The use of artificial intelligence marketing allows marketers to reach potential customers and give them easy access to make purchases. Another benefit is the efficiency that AI contributes to marketing. AI’s high capacity to gather large amounts of data and analyze it in a short period of time, helps businesses save time and money.
AI’s Impact on our Future
Artificial intelligence has the potential to change the structure of marketing agencies as known today. Many jobs or tasks can be up for replacement, especially tasks that can be easily automated. Tasks, such as optimizing the timing of when ads run, can be handled by AI to some extent without human interaction.
Some business professionals already believe that the marketer as known today will completely change by the year 2025. With that in mind, the skills of marketers have the possibility of being tested. Recruiters might even require marketers to have some level of experience in pattern identification, strategy and coding. or programming in order to work well among AI systems.
Technology has been able to change and shape the ways things get done in every single industry and marketing is no different. It cannot be denied that many benefits can be drawn from introducing artificial intelligence marketing systems but it has to be kept in mind that with those benefits comes the need to adapt. As AI develops, it is more than likely that it will be used in most marketing practices.