Facebook Ads has been a dominant strategy for most successful marketers. Despite a growing list of competitors in the social media space, Facebook’s user base increases each year, with more updates to further its capabilities and attract a wider audience. But what exactly is driving the top advertising trends on Facebook? Here are the top stats on Facebook ads you need to know in 2018.

General Facebook Stats

Facebook is the market leader for social networking sites, and as of June 30, 2017, there are 2 billion monthly active users on Facebook, with an average of 1.15 billion active users going on the site daily.

Facebook Post Stats

Users like over 4 million posts every minute.

Facebook Video Stats

Facebook is one of the top players in the social media video landscape, with over 100 million hours of video watched every day.

Facebook Advertising Stats

Advertising on Facebook is simpler, but not easier. There are more than 4 million advertisers with just an average click-through rate of 0.9%, so brand presence must work hand-in-hand with your ad strategy.

Shape your Facebook ads strategy and chat with the Workspace Digital team today!
Julius Vergara

Author Julius Vergara

Workspace Digital Content Writer

More posts by Julius Vergara

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