Facebook Ads has been a dominant strategy for most successful marketers. Despite a growing list of competitors in the social media space, Facebook’s user base increases each year, with more updates to further its capabilities and attract a wider audience. But what exactly is driving the top advertising trends on Facebook? Here are the top stats on Facebook ads you need to know in 2018.
General Facebook Stats
Facebook is the market leader for social networking sites, and as of June 30, 2017, there are 2 billion monthly active users on Facebook, with an average of 1.15 billion active users going on the site daily.
- According to a SocialFlow study, Facebook organic reach dropped a massive 52% in 2016 and has fallen even more in 2018.
- Facebook gets over 8 billion average daily views.
- Facebook is the Number One Platform for Adults. In the U.S. alone, 68% of adults use Facebook.
- Based on a generational standpoint of Facebook users, 81% of adults are between 18 and 29, 78% of adults between 30 and 49, 65% of adults between 50 and 64, and 41% of adults 65+ use Facebook.
- Brands are more likely to reach a global audience with Facebook, as Facebook supports more than 70 languages, and Facebook users in the U.S. and Canada account for just 11% of the world’s population of monthly active users.
- 44% of Facebook users “like” content posted by their friends at least once a day.
- A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion images are shared each day
- The optimal length of a Facebook post – 40 characters.
- Human attention span is around 8 seconds. Shorter posts are better than longer.
- Best days to post on Facebook – Thursday and Friday.
- Best time to post on Facebook – 6-8 am & 1-4 pm.
Facebook Video Stats
Facebook is one of the top players in the social media video landscape, with over 100 million hours of video watched every day.
- People are five times more likely to watch video daily on a smartphone than on desktop.
- 43% of users would like to see more videos from marketers.
- Live content drives three times more engagement on Facebook.
- Only 15% of Facebook videos are watched with sound. The other 85% of Facebook users watch videos with the sound off
- Captioned video ads can increase video view time by an average of 12%
- 80% of users are annoyed when videos auto-play sound, and it gives them a negative impression of your brand.
Facebook Advertising Stats
Advertising on Facebook is simpler, but not easier. There are more than 4 million advertisers with just an average click-through rate of 0.9%, so brand presence must work hand-in-hand with your ad strategy.
- Mobile advertising represented approximately 89% of advertising revenue for the fourth quarter for Facebook, up from 84% of ad revenue for the same quarter in 2016 and up slightly from 88% in Q3.
- Ad prices on Facebook have increased By 247%
- Facebook captured $8 billion of the total advertising revenue in 2015
- More than 70% of advertisers are from places other than the United States.
- Purchase decisions of 47% of Millennials are influenced by social media.
- Total digital ad spending might reach $100 billion by the year 2020.
- 93% of marketers use Facebook advertising regularly, which is roughly 3 million businesses that use Facebook to market their business.
- Images account for 75-90% of Facebook advertising effectivity/performance.
- The most effective length for an ad title on Facebook is four words, and 15 words for a link description
- Research from Facebook discovered that 47% of the value from your ads is attained in the first three seconds of the video.
- 20% of Facebook’s Mobile Ad Revenue is from Instagram. As Instagram continues to grow, Facebook’s potential revenue through the platform may increase even more.
- The Average CPC for Facebook Ads Is $1.72, and Average CTR for Facebook Ads is 0.9%. If your average CPC is much higher than your industry average, it could be a sign you need to make some tweaks to your campaigns. If you’re on the low end, you’re probably on the right path.
